I study the human limits of sustainability and social change in organizations.

Across my work, I show that the limits of sustainability and social change are not primarily technical or strategic, but also human. Organizational initiatives can break down when individuals face sustained misalignment between symbolic commitments and everyday practices, heightened visibility and exposure, and the moral and social risks associated with continued engagement. By centering individual agency under constraint, my research explains why participation erodes, how resistance and backlash emerge, and why well-intentioned efforts can unravel in practice.

I am an Associate Professor at IÉSEG School of Management (Paris, France) and a Joint Professor at Fundação Dom Cabral (Belo Horizonte, Brazil). My research sits at the intersection of organizational behavior and organization theory and engages with theories concerned with agency, identity, meaning, and social evaluation, including paradox, stigma, sensemaking, and moral judgment, while remaining attentive to the institutional conditions under which individual and organizational action unfolds.

Methodologically, I conduct longitudinal qualitative research using interviews, organizational ethnography, and textual and visual materials, including social media data.

I publish in leading international management journals and actively contribute to the academic community through editorial work, reviewing, and mentoring. I teach at undergraduate, graduate, and doctoral levels and supervise master's and doctoral research.

I also contribute to the field through editorial and leadership roles, including serving as an Associate Editor and as Chair of the Research Committee of the Social Issues in Management Division of the Academy of Management.